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During the Discovery phase, we uncover your needs and goals by personal communication. We will answer questions such as “Who is your target market? What actions do you want them to take on your website? How should you position yourself in the market?” This will be used to create a roadmap of how to create a custom solution for your business.
In the strategy phase, we design the course of action on how we will achieve objectives in the Discover phase. For example, if you are doing email marketing to bring in leads, we may build out an email funnel. This phase determines the entire scope of the project from what colors your target market is receptive to, to how to build out the secure login on an ecommerce website.
This is a crucial step but is often overlooked. After the project is complete, we make sure to track results and find any areas of improvement. The market is always changing so we make sure to follow the trends and help you achieve the results you are looking for. With Brand Evolution, you can count on us to be your partner and help you every step of the way to achieve your goals.
After our roadmap is complete, it is time to take action. Once we launch the project, we make sure to keep you in the loop by updating you on where we are at on a regular basis along with the estimated completion date.